TV News: Weekend USA TV Ratings

–by Mark Cipolloni–

TV Rating Analysis

NASCAR
FS1 earned a 1.26 rating and 2.218 million viewers for Sunday’s NASCAR race at Martinsville, up from last year’s Martinsville Cup race, which was on a Saturday night, and up 14.55% in rating and up 17.67% in viewers from last year’s race. It’s the first increase for a NASCAR Cup points race this year and was achieved by moving the race from Saturday night to Sunday afternoon. Only 18% of the viewers were in the all important 18-49 year old age bracket, and the race lost 2.24% of its all important 18-49 year old viewers.

The NASCAR Xfinity and Truck race data can be seen below.  The Xfinity race lost 15.03% of its all important 18-49 year old viewers, and the truck race lost 14.41% of its all important 18-49 year old viewers…..a bad sign of Rigor Mortis setting in.

IndyCar
NBC got a 0.61 rating and 1.026 million viewers for Sunday’s IndyCar race at Long Beach, off 4.69% from a 0.64 rating and off 2.75% from 1.055 million viewers last year. Only 19% of the viewers were in the all important 18-49 year old age bracket, and the race lost a whopping 34.35% of its all important 18-49 year old viewers. Losing over 1/3 of your most important viewers in a single year is a serious problem, and alarm bells should be going off in the offices of Penske Entertainment, as it indicates Rigor Mortis is setting in.

NHRA
FS1 earned a 0.17 rating and 254 thousand viewers for Sunday’s NHRA 4-Wide Nationals Finals from Las Vegas, down 32.0% in rating and down 39.81% in viewers from last year’s finals.  Only 14% of the viewers were in the all important 18-49 year old age bracket, and the race lost a whopping 60.23% of its all important 18-49 year old viewers. This is bad, even worse than the Rigor Mortis being suffered by IndyCar, and if NHRA officials are not shaking in their boots over these numbers, they’re asleep at the wheel.

TV Rating Data

Network Event Location Total
Viewers
18-49
Viewers
Ratio:
18-49 Yr Old/
Total Viewers
2023
Rating
2022
Rating
Rating
% Chg.
2022
Network
2022
Viewers
2022
18-49
Viewers
Total
Viewers 
Chg
18-49
Viewers
% Chg
FS1 NASCAR Cup race Martinsville 2,218,000 392,000 18% 1.26 1.10 +14.55% FS1 1,885,000 401,000 +17.67% -2.24%
NBC IndyCar Race L Long Beach 1,026,000 193,000 19% 0.61 0.64 -4.69% NBC 1,055,000 294,000 -2.75% -34.35%
FS1 NASCAR Xfinity race Martinsville 894,000 164,000 18% 0.52 0.51 +1.96% FS1 854,000 193,000 4.68% -15.03%
FS1 NASCAR Truck race Martinsville 347,000 95,000 27% 0.21 0.29 -27.59% FS1 455,000 111,000 -23.74% -14.41%
FS1 NHRA 4-Wide Finals Las Vegas 254,000 35,000 14% 0.17 0.25 -32.00% FS1 422,000 88,000 -39.81% -60.23%

 

 

Social Media Auto Publish Powered By : XYZScripts.com