TV News: Weekend USA TV Ratings
Rating Analysis
NASCAR
FS1 got a 1.43 rating and 2.689 million viewers for Sunday’s NASCAR Cup race at Darlington versus a 1.45 rating and 2.614 million last year. That is down 1.39% in the rating but up 2.87% in viewership.
FS1 got a 0.74 rating and 1.271 million viewers for Saturday’s NASCAR Xfinity race at Darlington, versus a 0.58 rating and 876,000 last year. That is up 27.5% in the rating and up 45.09% in viewership.
IndyCar
NBC got a 0.46 rating and 715,000 viewers for Saturday’s GMR GP IndyCar race on the IMS road course. The rating was down 23.33% and the viewership was down 28.36%. Most alarming is that only 17% of the viewers were in the all-important 18-49 year old age group.
The number 18-49 viewers dropped a massive 48.28% from a year ago, indicating that the 100 Days to Indy Docuseries, which was placed on CW to attract a younger crowd to the series, is not working. In fact, it appears to be having the opposite effect. It appears to be turning them off.
IMSA
NBC got a 0.31 rating and 482,000 viewers for Sunday’s IMSA WeatherTech race at Laguna Seca. The rating was up 3% and the viewers were about even versus 2022, also on NBC
TV Rating Data
| Net | Event | Location | Total Viewers |
18-49 Viewers |
Ratio: 18-49 Yr Old/ Total Viewers |
2023 Rating |
2022 Rating |
Rating % Chg. |
2022 Network |
2022 Viewers |
2022 18-49 Viewers |
Total Viewers % Chg |
18-49 Viewers % Chg |
| FS1 | NASCAR Cup race | Darlington | 2,689,000 | 555,000 | 21% | 1.43 | 1.45 | -1.38% | FS1 | 2,614,000 | 517,000 | 2.87% | +7.35% |
| FS1 | NASCAR Xfinity Race | Darlington | 1,271,000 | 242,000 | 19% | 0.74 | 0.58 | +27.59% | FS1 | 876,000 | 163,000 | 45.09% | +48.47% |
| NBC | IndyCar GMR GP | Indianapolis | 715,000 | 120,000 | 17% | 0.46 | 0.60 | -23.33% | NBC | 998,000 | 232,000 | -28.36% | -48.28% |
| FS1 | NASCAR Truck race | Darlington | 479,000 | 117,000 | 24% | 0.27 | 0.37 | -27.03% | FS1 | 583,000 | 97,000 | -17.84% | +20.62% |
| NBC | IMSA Race | Laguna Seca | 482,000 | 74,000 | 15% | 0.31 | 0.30 | +3.33% | NBC | 483,000 | 106,000 | -0.21% | -30.19% |