#1 Max Verstappen, (NED) Oracle Red Bull Racing, Honda during the Hungarian GP, Budapest 20-23 July 2023 at the Hungaroring, Formula 1 World championship 2023.

F1: Verstappen stars as the ‘designated driver’ in Heineken ad

Max Verstappen has appeared in a new advertisement for the drinks brand Heineken starring as ‘the designated driver’.

The advertisement is part of the brand’s new campaign which encourages responsible drinking while promoting their non-alcoholic beer, Heineken 0.0.

The two-time world champion stars in the clip which plays on the fact that he is currently one of the best drivers in Formula 1, having dominated the field to clinch his ninth win of the season at the Hungarian Grand Prix last weekend.

The Red Bull driver, who sits a whopping 110 points clear of his team-mate Sergio Perez in second place in the F1 standings, is seen repeatedly driving his friends home from multiple different nights out as the designated driver.

In one segment, the driver is pictured driving an old Ford KA with ‘L’ plates on it.

The advertisement then says: ‘The best driver is the one who is not drinking. Unless it’s Heineken 0.0.’

Speaking on the campaign, the Dutchman said: ‘As an F1 driver, making the right choices both on and off the track is vitally important for success.

‘When driving, having that clarity and single-mindedness, particularly when it comes to safety, is crucial.

‘On top of working on an upcoming, exciting new gaming initiative with Heineken called Player 0.0, I’m proud as a Heineken® 0.0 ambassador to help advocate responsible drinking to motorsport fans all over the world and always using a designated driver to get home.

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