Wawa, Inc., announced today another exciting element of its partnership with NASCAR. During this year’s Wawa 250 Powered by Coca-Cola.
For the race happening on August 25 at Daytona International Speedway, Wawa will be serving as primary sponsor of four NASCAR Xfinity Series teams, with each of the four drivers representing one of Wawa’s brand-new Recharger energy drinks. The race will be broadcast live starting at 7:30 p.m. EST on the USA Network.
For the past three years, Wawa has served as the primary sponsor for the NASCAR Xfinity Series race at Daytona International Speedway. Now, Wawa’s sponsorship is adding fun and flavor to this year’s race as each of the four teams will represent one of Wawa’s new Recharger energy drinks. Race enthusiasts and Wawa fans will see the vibrant colors and themes of Mermaid, Dragon Burst, Galaxy, and Island Surf Rechargers zipping around the track. The four teams Wawa is sponsoring at the Wawa 250 Powered by Coca-Cola include:
- Natalie Decker, Emerling Gase Racing
- Joe Graf Jr., RSS Racing
- Brett Moffitt, AM Racing
- JJ Yeley, SSGreenLight Racing
“We are thrilled to enhance our continued partnership with NASCAR and support one of the Xfinity Series’ most anticipated events with a special sponsorship of four very talented drivers! We look forward to fueling the energy and excitement of this one-of-a-kind superspeedway race with the colors and themes of our new line of Recharger energy drinks!” said Jim Morey, Chief Marketing and Brand Officer for Wawa. “These new drinks match the level of energy and drive that the sport of NASCAR and these drivers, crews, teams and, of course, fans display during these great events.”
Each year, the Wawa 250 Powered by Coca-Cola has delivered heart-stopping racing and constant action, and the four drivers Wawa is sponsoring will be bringing a whole new level of excitement with Wawa’s Recharger energy drinks.
Natalie Decker joins the fray with Emerling Gase Racing. As the only female driver on the track for this race, she carries the spirit and flair of the Mermaid Recharger. “Just like the mythical mermaid, we’re diving deep into this race with grace and determination. Daytona under the lights is mesmerizing, much like the allure of the deep sea. Racing at the world’s racing capital is always a dream, and with Wawa’s Mermaid Recharger by our side, we’re aiming to make some waves!”
Brett Moffitt of AM Racing brings the heat of the Dragon Burst Recharger. With playoffs on the horizon, Moffitt’s determination to secure a win at Daytona is palpable. “The Dragon Burst Recharger is all about fiery energy, and that’s exactly what we’re bringing to Daytona. I’m on the edge, needing this win to burst into the playoffs. Racing under Daytona’s lights is electrifying, and with the power of the dragon, we’re ready to soar and claim victory.”
Joe Graf Jr., a proud New Jersey native just like Wawa, carries his state’s pride and the cosmic energy of the Galaxy Recharger. “Being from New Jersey, I’m thrilled to represent Wawa at Daytona this weekend. I’m going to use the energy of the Galaxy Recharger and the cosmic alliance of one of my favorite brands and one of my favorite tracks to power through to a solid finish.”
And last, but by no means least, NASCAR Cup Series veteran JJ Yeley will pull double duty at Daytona, in both the Xfinity and Cup Series. Riding the wave of the Island Surf Recharger, Yeley’s seasoned experience will be one to watch. “Pulling double duty at Daytona is always a rush, much like catching the perfect wave. With the refreshing spirit of the Island Surf Recharger, I’m ready to ride the tide of excitement. Daytona under the lights? It’s a surfer’s dream of speed and rhythm at the world’s racing capital.”
The Wawa 250 Powered by Coca-Cola at Daytona isn’t just another race; it’s a culmination of speed, strategy, and flavor! Wawa’s decision to sponsor four teams in their namesake race emphasizes their dedication to motorsport and their fans. Join us under the lights of Daytona International Speedway or tune into the USA Network to experience the thrill of racing, flavored by Wawa.