Alfa Romeo F1 Team Stake signed an associate sponsorship deal with Fix Network, the global leader in the automotive aftermarket industry.
The partnership will open up new avenues for Fix Network and its brands, and allow them to access the expertise and the research and development opportunities afforded by the highest category of international motorsport, Formula One.
With a growing network of more than 2,000 points of service and a presence in more than 20 countries worldwide, Fix Network operates an extensive network of locally owned and run collision, glass and mechanical repair facilities for hassle-free vehicle care and services, under a range of brands including Fix Auto, NOVUS Glass, ProColor Collision, Speedy Auto Service, Speedy Glass US and SRP.
Alfa Romeo F1 Team Stake will open up a new world for Fix Network, giving them exposure on a global stage with an international audience of more than 1.5 billion viewers. The partnership will also allow Fix Network to access the team’s expertise in areas such as aerodynamics, materials science and data analysis, helping Fix Network apply the Formula One know-how into new applications for its network of shops, suppliers and ancillary services.
The Fix Network logo will be visible on the inner rear wing endplates of the C43 cars of Valtteri Bottas and Zhou Guanyu from this weekend’s Qatar Grand Prix in Doha.
Alessandro Alunni Bravi, Team Representative: “I am delighted to welcome Fix Network to our growing family of partners. As a global leader in the automotive aftermarket sector, Fix Network are used to providing excellence to their customers, an approach we are committed to as well. Throughout this partnership, Alfa Romeo F1 Team Stake will help Fix Network gain exposure to the huge international audience of Formula One, boosting their brand recognition and helping them market their products and services to a diverse and engaged global audience. There will also be a significant opportunity to exchange know-how, and to introduce Fix Network to fields, such as materials science, in which Alfa Romeo F1 Team Stake is at the forefront of development.”
Steve Leal, President and CEO of Fix Network: “We are thrilled to join forces with Alfa Romeo F1 Team Stake as Formula One stands as the premier global motorsport. Formula One embodies excellence, speed and uncompromising quality, values that perfectly align with Fix Network’s unwavering commitment on a global scale. Collaborating with Alfa Romeo F1 Team Stake offers Fix Network a substantial opportunity for worldwide visibility and brand establishment. This partnership will unlock new avenues for our products, brands and services, facilitating innovative connections with consumers.”
Harry Dhanjal, Global vice president of OEM Relations and Strategic Market Development of Fix Network: “This partnership opens doors for Fix Network, offering valuable networking prospects that may lead to future collaborations with other businesses in existing, new and emerging markets.”