IndyCar: How to miss the boat on winning over new fans
by Mark Cipolloni IndyCar might be a case study for some business student’s Master’s Thesis on how not to win over new fans. Some examples of things you can do … Read More
Author: Posted by AR1 staff
F1: You know Formula 1 is getting popular in the USA when……
You know Formula 1 is getting popular in America when bars in NY City are showing every F1 race live on Sunday’s. The Photo shown above was taken at Stout’s … Read More
IndyCar: Firestone extends sponsorship of St. Pete GP 2 years
Bridgestone Americas, Inc. today announced a two-year extension for the Firestone brand’s title sponsorship of the Firestone Grand Prix of St. Petersburg presented by RP Funding through 2025. Firestone has … Read More
FIA News: FIA’s six point plan to stop online hate
The FIA has published a paper outlining a six-point plan for combatting the “existential threat” of online toxicity, and has shared the results of an AI trial conducted using its … Read More
F1/IndyCar: McLaren boss bullish on 2023
A letter from Zak Brown: Dear McLaren fans, When the first McLaren racing car, the M1A, rolled out of our original Feltham workshop in west London, it set into motion … Read More
F1: Williams Racing Forges Exclusive Partnership With Jumeirah Hotels & Resorts
–Press Release– On the eve of the 2023 FIA Formula One World Championship, which gets underway this weekend in Bahrain, Williams Racing is pleased to announce a new partnership with … Read More
F1: Charlie Puth added to Saudia Arabian GP concert lineup
The Saudi Motorsport Company (SMC) – Promoter of the FORMULA 1 STC SAUDI ARABIAN GRAND PRIX 2023 – is delighted to confirm that superstar hit-maker Charlie Puth has been added … Read More
Rumor: Ross Chastain to take over Harvick’s Busch sponsorship
Adam Stern of Sports Business Journal put out this tweet about rumors of the future of Kevin Harvick’s main sponsor when he retires. .@AnheuserBusch has been talking to NASCAR teams … Read More
TV News: ESPN Kicks Off 2023 F1 Season This Week with Expanded Coverage, New Content (Update)
A ESPN PR tweet on what added F1 coverage the network has in store for 2023. #F1 is back! 🏁@SportsCenter anchor @RB_Mrs shares what fans need to know about ESPN’s … Read More
F1: Alfa Romeo F1 Team Stake announces partnership with Diagnostix
–Press Release– Alfa Romeo F1 Team Stake will bring cutting-edge technologies to the pinnacle of motorsport, as the team announces a partnership with leading medtech company, Diagnostix. Founded in 2019, … Read More
F1: Lance Stroll to participate in the Bahrain Grand Prix weekend
—Press Release— Aston Martin Aramco Cognizant Formula One™ Team is pleased to confirm that Lance Stroll will participate in this weekend’s Bahrain Grand Prix. Lance Stroll said: “It was frustrating … Read More
WEC: Tom Brady’s Brand To Sponsor JOTA Car In 24 Hours Of Le Mans Race
Tom Brady has joined the Singer Group and Hertz, in sponsoring the fourth Porsche 963 that will compete at the 24 Hours of Le Mans endurance race this summer. The … Read More
Track News: Another oval to bite the dust
The historic Greenville-Pickens Speedway in Easley, South Carolina is listed for sale to be used as an industrial park. The sale would include 305 acres and a 100,000-square-foot sized building located … Read More
Formula E: Series secure Portland to replace NYC (Update)
The city of Portland and racing promoters Green Savoree have finalized an agreement to bring the Formula E World Championship racing series to Portland International Raceway on June 24. The … Read More
IndyCar: CGR and PNC Bank Announce 2023 Women In Motorsports Internship Class
Chip Ganassi Racing (CGR) and PNC Bank have selected their class of interns for the second year of Women In Motorsports Powered by PNC Bank with Chip Ganassi Racing. The initiative … Read More
F1: 2022 TV viewership hits 1.54 billion
On today’s earning call, Formula 1 CEO Stefano Domenicali says the series in its strongest position with popularity growing by leaps and bounds. “Cumulative TV audiences for the 2022 season … Read More
F1: Series revenue grows by 20% to $2.5B for 2022
Formula 1 CEO Stefano Domenicali says the series in its strongest position after revealing it generated over $2.5bn in revenue last year. The series’ owner Liberty Media presented its latest … Read More
IndyCar: St. Petersburg GP Preview
Another winter is about to give way to a thrilling launch of NTT INDYCAR SERIES and INDY NXT by Firestone seasons along the palm tree-lined streets of St. Petersburg, Florida, … Read More
F1: 2023 Season opening Bahrain GP Preview
Bahrain will open the new Formula 1 season for the third successive year, marking the first stop on a record-breaking 23-event schedule, which will include a trio of visits to … Read More
Automotive: Aston Martin loses $600 million in 2022
Hot on the heels of losing $90 million in 2021 and $390 million in 2020, Aston Martin crashed to a loss of $600 million in 2022. CEO Lawrence Stroll said: … Read More
IndyCar: Series Unveils New Ad Campaign Voiced by Drivers
–Press Release– The NTT INDYCAR SERIES offers the most competitive and challenging racing in motorsports, and its new promotional campaign will bring all the action, drama and intrigue to new … Read More
IndyCar: Arrow McLaren and Lucas Oil announce multi-year partnership extension
–Press Release– McLaren Racing today announced a multi-year extension to its long-standing partnership with Lucas Oil, continuing as an Official Partner of the Arrow McLaren IndyCar Team in the NTT … Read More
IndyCar: Neoti Announces Sponsorship of Jack Harvey’s 2023 INDYCAR Entry
–Press Release– Neoti, an LED company headquartered in Bluffton, Indiana, was selected at the LED partner for the new Rahal Letterman Lanigan Racing (RLL) headquarters recently completed in Zionsville, Indiana. … Read More
F1: Susie Wolff announced as new Managing Director of all-female F1 Academy series
–Press Release– Formula 1 has announced Susie Wolff as the Managing Director of the F1 Academy category, which aims to develop and prepare young female drivers to progress to higher … Read More
F1: Series begins to shorten DRS zones to make passing harder
Formula 1 technical director Pat Symonds said that the DRS on cars will not go away in the near future, but felt that changes should take place to reduce its … Read More