An Inside Look at Motorsports
An Australian firm has signed a multi-year agreement to become a Premium Partner of the Scuderia Ferrari Formula 1 team. Virtual Gaming Worlds’ partnership starts from the first race of … Read More
–Press Release– Aston Martin Aramco Cognizant Formula One™ Team (AMF1) is delighted to announce Velocity Black as its new Official Luxury Lifestyle Partner. Founded in 2014, Velocity Black is a … Read More
From assembly to launch and testing, together with Aston Martin strategic partner Aramco, we’re giving you unprecedented access to the journey which brought the AMR23 to life. Hear from their … Read More
The 2022 VALO Adelaide 500 has injected a record $51.85 million into the South Australian economy — the biggest figure in the history of the event. The economic benefit was … Read More
DRIVER GROUP 1 – Nyck De VRIES (AlphaTauri), Fernando ALONSO (Aston Martin), Nico HÜLKENBERG (Haas), Oscar PIASTRI (McLaren), Logan SARGEANT (Williams) Q: Fernando, let’s start with you. Time flies: your … Read More
by Mark Cipolloni IndyCar might be a case study for some business student’s Master’s Thesis on how not to win over new fans. Some examples of things you can do … Read More
You know Formula 1 is getting popular in America when bars in NY City are showing every F1 race live on Sunday’s. The Photo shown above was taken at Stout’s … Read More
Bridgestone Americas, Inc. today announced a two-year extension for the Firestone brand’s title sponsorship of the Firestone Grand Prix of St. Petersburg presented by RP Funding through 2025. Firestone has … Read More
The FIA has published a paper outlining a six-point plan for combatting the “existential threat” of online toxicity, and has shared the results of an AI trial conducted using its … Read More
A letter from Zak Brown: Dear McLaren fans, When the first McLaren racing car, the M1A, rolled out of our original Feltham workshop in west London, it set into motion … Read More
–Press Release– On the eve of the 2023 FIA Formula One World Championship, which gets underway this weekend in Bahrain, Williams Racing is pleased to announce a new partnership with … Read More
The Saudi Motorsport Company (SMC) – Promoter of the FORMULA 1 STC SAUDI ARABIAN GRAND PRIX 2023 – is delighted to confirm that superstar hit-maker Charlie Puth has been added … Read More
Adam Stern of Sports Business Journal put out this tweet about rumors of the future of Kevin Harvick’s main sponsor when he retires. .@AnheuserBusch has been talking to NASCAR teams … Read More
A ESPN PR tweet on what added F1 coverage the network has in store for 2023. #F1 is back! 🏁@SportsCenter anchor @RB_Mrs shares what fans need to know about ESPN’s … Read More
–Press Release– Alfa Romeo F1 Team Stake will bring cutting-edge technologies to the pinnacle of motorsport, as the team announces a partnership with leading medtech company, Diagnostix. Founded in 2019, … Read More
—Press Release— Aston Martin Aramco Cognizant Formula One™ Team is pleased to confirm that Lance Stroll will participate in this weekend’s Bahrain Grand Prix. Lance Stroll said: “It was frustrating … Read More
Tom Brady has joined the Singer Group and Hertz, in sponsoring the fourth Porsche 963 that will compete at the 24 Hours of Le Mans endurance race this summer. The … Read More
The historic Greenville-Pickens Speedway in Easley, South Carolina is listed for sale to be used as an industrial park. The sale would include 305 acres and a 100,000-square-foot sized building located … Read More
The city of Portland and racing promoters Green Savoree have finalized an agreement to bring the Formula E World Championship racing series to Portland International Raceway on June 24. The … Read More
Chip Ganassi Racing (CGR) and PNC Bank have selected their class of interns for the second year of Women In Motorsports Powered by PNC Bank with Chip Ganassi Racing. The initiative … Read More
On today’s earning call, Formula 1 CEO Stefano Domenicali says the series in its strongest position with popularity growing by leaps and bounds. “Cumulative TV audiences for the 2022 season … Read More
Formula 1 CEO Stefano Domenicali says the series in its strongest position after revealing it generated over $2.5bn in revenue last year. The series’ owner Liberty Media presented its latest … Read More
Another winter is about to give way to a thrilling launch of NTT INDYCAR SERIES and INDY NXT by Firestone seasons along the palm tree-lined streets of St. Petersburg, Florida, … Read More
Bahrain will open the new Formula 1 season for the third successive year, marking the first stop on a record-breaking 23-event schedule, which will include a trio of visits to … Read More
Hot on the heels of losing $90 million in 2021 and $390 million in 2020, Aston Martin crashed to a loss of $600 million in 2022. CEO Lawrence Stroll said: … Read More
