Ford extends sponsorship at Kentucky Speedway
Ford Racing will extend its title sponsorship of the race and The Greater Cincinnati Ford Dealers will continue as the event-presenting sponsor through 2010. Financial terms were not disclosed. Both partners have supported the NASCAR Craftsman Truck Series visit to Kentucky Speedway since 2003.
“Since forming our alliance in 1998, while using Ford vehicles to construct the facility, our relationship with Ford Motor Company and the Greater Cincinnati Ford Dealer Group has grown each year and is truly one of our best. By committing to this contract extension through 2010, it really reflects the benefits that both they and we receive from the partnership. We continue to be very proud to call Kentucky Speedway a Ford track," Kentucky Speedway Executive Vice President and General Manager Mark F. Cassis said.
The Greater Cincinnati Ford Dealers also continue to supply official vehicles to Kentucky Speedway.
“Many of our competitors like to say their truck is built in America. We feel Ford trucks built America. From the very beginning at Kentucky Speedway, Ford trucks were used on site during the construction of this top-notch racing venue. We have been very proud to have been the Official Car and Truck of Kentucky Speedway since the track opened, and we look forward to another three-year extension of our partnership," Greater Cincinnati Ford Dealers Chairman Robert Nolan said.
Ford Racing, a division of Ford Motor Co., also is the title sponsor of the season-ending “Ford Championship Weekend" at Homestead-Miami Speedway where NASCAR officially crowns its NEXTEL Cup Series, Busch Series and Craftsman Truck Series champions.
“We are pleased to extend our sponsorship of the ‘Built Ford Tough 225’ truck race at Kentucky Speedway," said Bill Wynne, Ford Racing's North American Motorsports Marketing Manager. “The Greater Cincinnati Ford Dealers have been longtime supporters of the track and the NASCAR Craftsman Truck Series. Through this sponsorship extension, they help solidify Ford Motor Company’s commitment to using the excitement of racing as a marketing tool."