NASCAR’s most valuable teams

According to Forbes, Roush Fenway Racing is the most valuable NASCAR team. Overall, however, licensing is on the decline in NASCAR, and sponsorship rates have flattened out since 2003. Looking ahead, its new eight-year, $4.48 billion TV contract with ABC, ESPN, Fox and TNT (beginning this year) pays less in the near term. Throw in the fast-rising cost of competing (budgets have grown at a double-digit clip since the '90s) and it’s no wonder that we estimate 20% of the sport’s most valuable teams are losing money.

By comparison, Forbes says the NY Yankees baseball team is valued at $1.2B

2007 Rank 2006 Rank NASCAR TEAM (# Nextel Cup/Busch cars) Value ($mil) Revenue ($mil) Profit($mil) Most Valuable Driver Car # Primary Sponsor
1 1 Roush Fenway Racing (5/4) 316 189 39.1 Matt Kenseth 17 DeWALT
2 2 Hendrick Motorsports (4/2) 297 163 38.9 Jeff Gordon 24 DuPont
3 3 Joe Gibbs Racing (3/2) 173 110 23.6 Tony Stewart 20 The Home Depot
4 6 Evernham Motorsports (2/1)4 128 89 17.8 Kasey Kahne 9 Dodge Dealers/UAW
5 4 Richard Childress Racing (3/3) 124 98 19.1 Kevin Harvick 29 Shell/Pennzoil
6 8 Dale Earnhardt Incorporated (3/1) 118 96 16.6 Dale Earnhardt Jr. 8 Budweiser
7 9 Robert Yates Racing (2/1) 103 77 14.0 David Gilliland 38 M&M's
8 5 Chip Ganassi Racing (3/2) 94 80 7.5 Juan Montoya* 42 Texaco/Havoline
9 14 Michael Waltrip Racing (3/1) 91 75 -2.7 Dale Jarrett 44 UPS
10 7 Penske Racing (2/1) 75 65 9.7 Ryan Newman 12 ALLTEL
11 12 Ginn Racing (3/1) 74 60 -1.7 Mark Martin 1 U.S. Army
12 NA Team Red Bull (2/0) 53 41 -5.9 Brian Vickers 83 Red Bull
13 11 Bill Davis Racing (2/0) 53 44 4.3 Dave Blaney 22 Caterpillar
14 10 Petty Enterprises (2/0) 48 41 6.6 Bobby Labonte 43 Cheerios/Betty Crocker
15 13 Haas CNC Racing (2/0) 46 37 -1.9 Jeff Green 66 Best Buy
AVERAGE: 120 84 $12.3 mil

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