Lenovo to sponsor No. 98 car in 500

Lenovo, a leading computer company, announced a sponsorship agreement with the CURB/Agajanian/Beck team the Indianapolis 500. The Lenovo logo will be placed on the black No. 98 CURB/Agajanian/Beck Motorsports Dallara/Honda/Firestone car, driven by Alex Barron, for this weekend's Indianapolis 500. In addition, Lenovo will provide PC technology to be used throughout the team's functions – ranging from ignition checks to race operations and inventory.

In an innovative cross-promotion, the Indy 500 sponsorship also showcases Lenovo's support for the NBA and The Finals, marking the first time the league's marquee event has been promoted during an auto race. The front wings on the car will brand The Finals on ABC on June 7. Greg Oden and Mike Conley Jr., expected top selections in the NBA Draft in June and both Indianapolis natives, will be in the pits Sunday as guests of Lenovo and Barron.

TONY GEORGE (Founder and CEO, Indy Racing League): "IndyCar racing is a data-intensive, computing-intensive endeavor, highly focused and invested in innovation and development and highly dependent on information technology. We welcome Lenovo to this community and are excited to be working with the best in the business for PC technology."

DEEPAK ADVANI (senior vice president and chief marketing officer, Lenovo): "Lenovo creates the best-engineered PCs in the world, and the IndyCar Series provides an exciting platform to build Lenovo awareness in the U.S. market, and to showcase our products and their reliability. The Indy 500 race will provide an excellent opportunity for us to unleash the value of the IndyCar Series as a marketing platform."

MARK TATUM (NBA Senior Vice President, Marketing Partnerships): "Lenovo is an innovative NBA partner, and their placement of The Finals logo on the CURB/Agajanian/Beck car showcases their commitment to our relationship and their PC technology support for The Finals."