NASCAR Canada signs sponsor
BDI will also be involved in a number of areas in the NASCAR Canadian Tire Series in its inaugural season. BDI will participate in the Series contingency award program and also will be the primary sponsor of the #02 Beyond Digital Imaging Ford Taurus, driven by Kerry Micks, for the first three races of the season.
"BDI will help increase exposure of the NASCAR brand in Canada by creating visually stunning promotional imagery that will be used nationally at NASCAR-related events, race tracks and on the race cars," said Randy Paul, Managing Director, NASCAR Canada.
BDI's partnership with NASCAR Canada and the NASCAR Canadian Tire Series will strengthen BDI's exposure to the teams, spectators and related businesses while simultaneously promoting NASCAR initiatives.
"We are thrilled to be involved with NASCAR Canada. BDI has always been passionate about motorsports and will continue to deliver exciting products and services to this community," said Larry Chan, President, BDI. "There is a very strong overlap between our consumer base and the NASCAR fan base, which will create exciting marketing activities that we will bring to market this year."