F1: Pedro de la Rosa appointed Team Ambassador at Aston Martin
On Thursday, Aston Martin Aramco Cognizant Formula One Team (AMF1) announced the appointment of former Ferrari F1 driver Pedro de la Rosa as Team Ambassador.
In an all-new role, Pedro de la Rosa will undertake communications, media, PR, marketing, promotional, commercial and general advisory duties for the AMF1 Formula One operation, working principally with our communications/media/PR team, our marketers, our guest services operatives and our commercial sales people, to maximize the team’s off-track potential. The 51-year-old Spaniard will also consult to AMF1’s new Driver Development Program, helping to select, train and develop junior talent.
Pedro enjoyed a successful Formula One career between 1999 and 2012, racing in 104 Grands Prix for five teams, most notably finishing a fine second in the 2006 Hungarian Grand Prix. But it is his extensive experience as a top-class test and simulator driver that sealed his reputation inside the Formula One paddock. He has completed more than 65,000 miles as a Formula One test driver.
Pedro de la Rosa, Team Ambassador, Aston Martin Aramco Cognizant Formula One™ Team, said: “I am delighted to be joining Aston Martin Aramco Cognizant Formula One™ Team as Team Ambassador. I already know many faces within the team, having worked extensively with [2023 race driver] Fernando Alonso during my time at McLaren and Ferrari, and I look forward to getting to know everyone within the organization.
“I will draw on my experience and expertise to help the team grow and further develop the momentum it has been gathering ahead of the 2023 season, with a particular eye on supporting the marketing and commercial side of the business. It is clear to me that the potential of AMF1 is huge, and that the appointment of a brilliant roster of new technical leaders and new corporate partners, and next year’s arrival of Fernando, further strengthen the team’s resource and resolve to succeed.
“I am looking forward to working with Fernando, my old friend and fellow countryman, as you might expect, and also Lance Stroll, a gifted racer who has won all the junior categories on his way to Formula One. It is the perfect time to be joining the organization and I will be working hard to make sure that we maximize every opportunity as together we build for an exciting future.”
Mike Krack, Team Principal, Aston Martin Aramco Cognizant Formula One™ Team, said: “Aston Martin Aramco Cognizant Formula One™ Team’s appointment of Pedro de la Rosa once again underlines our determination to build and strengthen every element of our Formula One operation. Pedro’s role as Team Ambassador will be central to our efforts to improve the work we do with our partners, engage with media and fans, and launch our new Driver Development Program.
“No-one in Formula One would deny Pedro’s expertise and experience – they are second to none – and I am confident that he will not only deliver for us within the remit of his role but will also find new ways to help us develop and improve in other areas. He is a fantastic addition to our team.”
Pedro de la Rosa contested 104 Grands Prix between 1999 and 2012, driving for Arrows, Jaguar, McLaren, BMW Sauber/Sauber and HRT, earning a best finishing position of second place for McLaren in the 2006 Hungarian Grand Prix.
He is one of the most experienced test drivers in the history of Formula One, having completed 365 days of running and driven 65,423 track miles (105,288 track km).
He was Formula Fiat champion in 1989, Spanish Formula Ford champion in 1990, Formula Renault UK champion in 1992, All-Japan Formula Three champion in 1995, Formula Nippon champion in 1997, and All-Japan GT champion in 1997.
He earned a Higher Financial Diploma at the Instituto BME in Barcelona in 2017.