Rahal Letterman Lanigan Racing (RLL) announced today that 5-hour ENERGY joined the team as a full-season associate sponsor of the No. 30 entry for Pietro Fittipaldi for the 2024 NTT INDYCAR SERIES season. Branding for 5-hour ENERGY® will appear on the team’s race car throughout the season.
5-hour ENERGY is the #1 energy shot in the US. It is enjoyed by consumers in both its iconic 2oz shot size (in 16 great flavors) and recently added a 16-ounce carbonated energy drink range with 6 flavors. Trusted by hard-working people to get them through a hectic day, 5-hour ENERGY® products are widely available at over 250,000 retail points in the US, including convenience, grocery, drug, specialty stores, club stores and online outlets. It is among the most recognizable energy drink brands in America, with 88% US energy shot market share.
Jeff Sigouin, President and COO of Living Essentials, LLC, makers of 5-hour ENERGY® said, “Our customers know that 5-hour ENERGY® ‘Fixes Tired Fast’ and we are excited to return to motorsports through this partnership with world-class Rahal Letterman Lanigan Racing.”
“It’s exciting to bring 5-hour ENERGY to the NTT INDYCAR SERIES,” added Bobby Rahal, co-owner of Rahal Letterman Lanigan Racing. “There can definitely be long hours of preparation to compete at this level and their products are a go-to source to help power us through the season, on-track and off.”
“5-hour ENERGY is a globally-recognized brand and we couldn’t be happier to add them to an already-strong partner lineup for our INDYCAR program,” said Mike Lanigan, co-owner of Rahal Letterman Lanigan Racing.
Fittipaldi, who served as Haas F1 Team’s reserve and test driver the past five seasons and is also a multiple open-wheel champion and race-winning world endurance championship driver, will drive the No. 30 entry for his first full season of NTT INDYCAR SERIES competition in 2024. Fittipaldi, the Brazilian-American grandson of 1989 INDYCAR champion and two-time Indy 500 winner Emerson Fittipaldi, returns to the series after having made nine starts in 2018 and 2021 for Dale Coyne Racing.
“I’m very proud to be racing with, and representing, the 5-hour ENERGY brand in the NTT INDYCAR SERIES,” added driver Pietro Fittipaldi. “They are an iconic brand and to make it even more special, it’s their 20th anniversary so I’m sure it will be an amazing year for all of us. The whole team is excited to have them on board, including the crew. I’ll definitely be using 5-hour ENERGY throughout the race weekends and especially for the early morning and late evening practices!”
Fittipaldi, 27, made six starts in the INDYCAR SERIES in 2018 — three on oval tracks and three on road courses — with his best start being 10th in Phoenix and best finish of ninth coming at Portland. He had planned to compete in more races, but his program was curtailed midseason after breaking both legs in an accident in the World Endurance Championship 6 Hours of Circuit de Spa-Francorchamps in May of that year. In 2021, he split the season in the No. 51 Dale Coyne Racing with Rick Ware entry with Romain Grosjean, running three of the four oval races. His best qualifying effort came in his Indianapolis 500 debut of 13th place, which earned him the “Fastest Rookie Award” and his best finish was 15th in Race 2 at Texas Motor Speedway.