Byron Debuts Bew Phorm Energy Car Paint Scheme for Talladega

William Byron is debuting a new car paint scheme for this weekend’s race in Talladega. Building on its multi-year partnership with Hendrick Motorsports, Phorm Energy is the primary sponsor of William Byron’s No. 24 car for the race.

Byron will race the No. 24 car with a bold Screamin’ Freedom paint scheme – one of the core portfolio flavors for the brand. Rooted in shared standards and bold ambition, this partnership strengthens Phorm Energy’s footprint in the racing community.

As someone who lives his life at high speed, Byron has built Phorm Energy into his routine to fuel himself on and off the track through hydration and mental focus.