An Inside Look at Motorsports
In 2022, ESPN continued to build a strategic path forward, while connecting with audiences in innovative ways. Throughout the year, ESPN successfully reached sports fans in record numbers and expanded … Read More
In celebration of NASCAR’s 75th anniversary season in 2023, FOX Sports presents a special edition of NASCAR RACE HUB airing Sunday, Dec. 4, on FOX (check local listings for airtime). … Read More
SPEED SPORT, one of America’s oldest and most trusted brands in motorsports media, has partnered with the television network development group, Obsession Media, and a consortium of motorsports and television … Read More
TV Rating Analysis Formula 1: With the 2022 F1 championship decided, F1 saw a slight decrease in ratings for the Abu Dhabi GP where Max Verstappen won his record 15th … Read More
Our Rating Data Table has been added below, but we are still missing the data for the NHRA finals from Pomona due to a delay at Nielsen. Who would have … Read More
NASCAR ratings sputtered down the stretch on NBC, but a strong start on FOX helped the Cup Series to a small year-over-year gain for the season. The 2022 NASCAR Cup … Read More
Although the Sao Paulo GP from Brazil will be shown live on ABC today, the pre-race show will be on ESPN2 and the post-race shows (two) will be streamed on … Read More
Rating Analysis NASCAR TV ratings for their big championship race weekend at Phoenix were down across the board. NBC earned a 1.86 rating and 3.213 million viewers for Sunday’s NASCAR … Read More
Rating Analysis NASCAR: The NASCAR Martinsville Cup race Sunday won by Christopher Bell on NBC drew a TV rating of 1.52 with 2.541 million viewers tuned in, down 3.27% from … Read More
Sunday’s USGP was the third-largest viewership on record per ESPN – 1.3 million during the race time slot, and excluding the pre-race show. Viewership peaked at 1.6 million between 4:30-4:45pm … Read More
After racing around the world in a season that began in March, Formula 1 is in the United States this weekend for the second and final time this year. ABC … Read More
Rating Analysis NASCAR: By moving the NASCAR Las Vegas Cup and Xfinity races from NBCSN last year to NBC this year, NASCAR got a 25% increase in viewership this year … Read More
Rating Analysis NASCAR: The NASCAR Cup Series race at the Charlotte ROVAL averaged 2.39 million viewers on NBC last weekend. The event was down 6.3% compared to last year at … Read More
More on the Singapore GP TV rating: Qualifying attracted 504K viewers in the wee hours of Saturday morning (aired on ESPN2), almost equal to IndyCar’s grand finale at Laguna Seca … Read More
TV Rating Analysis NASCAR Cup: The NASCAR Cup race from Texas Motor Speedway drew 1.908 million viewers and a 1.11 rating on the USA Network, vs 2.436 million last year. … Read More
NASCAR Cup and Xfinity Series TV viewership on the USA Network were both down 20%+ vs. NBCSN last year. Given how bad the TV ratings were on NBCSN, it’s a … Read More
Updates on the F1 Italian GP analysis: 995,000 average viewers – 0.6 rating. Re-air got 53,000 viewers for a total of 1.048 million Most-viewed LIVE Italian Grand Prix on record … Read More
The ESPN2 re-air of the Formula 1 Dutch GP last Sunday evening drew 125,000, bringing the total viewers for the race to 1.273 million. Rating Analysis NASCAR: The NASCAR Cup … Read More
TV ratings from last weekend show the NASCAR Cup race drew 33.94% more viewers at Richmond by moving the race from NBCSN to the USA Network in 2022. This is … Read More
2nd Quarter Results: NBCU Earnings Rise, But Peacock Loss Hits $467M and Paid Subs Stall at 13M Peacock, the streaming service of Comcast’s entertainment unit NBCUniversal, grew its revenue during the second … Read More
We now have the viewership number for the rain delayed Nashville IndyCar race. This year’s race drew 121,000 viewers on CNBC, down 89.92% from last year’s 1.2 million on NBCSN. … Read More
NBC Sports’ coverage of the NASCAR-INDYCAR crossover weekend at Indianapolis Motor Speedway on NBC delivered significant viewership gains for all series vs. 2021 mainly because last year’s races were on … Read More
ESPN’s telecast of the F1 Hungarian GP drew the race’s largest ever US TV audience, peaking at 1.5 million viewers on a Sunday morning. Heading into the summer break, ESPN’s … Read More
Analysis NASCAR: The NASCAR Cup race from Pocono drew a 1.56 TV rating on USA Network, up 4.7% from last year’s Pocono race on cable NBCSN. However, the Xfinity Race … Read More
CORRECTION: The estimates we made below for the streaming audience for the Toronto IndyCar race on Peacock were a complete guess and likely inaccurate. Peacock does not report streaming or … Read More
